How media companies can use a combination of viewing data, better programme metadata and network performance statistics to super-charge their content marketing and monetization, and strengthen advertising. This report investigates what a holistic, enterprise-wide data analytics strategy looks like, with insights from Channel 4, Sky Media, ABI Research, ARRIS, ThinkAnalytics, IBM Global Business Services Division, Clearleap and IMGROUP, among others.
The report considers the use of STB viewing data to boost recommendations, content acquisition and advertising, and how to help network planners optimize resources and proactively eliminate service quality glitches. It outlines the potential uses of temporal metadata, which extracts contextual knowledge from specific video scenes, and the role of scene detection as an event trigger. The report also highlights the direct impact of network operations on user engagement.