Genius Digital has launched an Offline Viewing Analytics product to show platform operators and broadcasters how their subscribers are viewing downloaded and offline content, and how offline viewing fits into the wider consumption profile of subscribers. The new solution brings together information already available through CDN logs and Google Analytics but also fills important knowledge gaps and, as Tom Weiss, CEO of Genius Digital, puts it, removes the risk that you have a large blind-spot when it comes to understanding how your multiscreen services are used.
Offline Viewing Analytics helps a video service provider understand how much content a subscriber has downloaded, what content they have actually watched and, importantly, how this fits into the general pattern of viewing. It means offline viewing can now inform decision making and wider business goals. “With one-in-six UK consumers already watching TV in places outside the home, knowing how subscribers consume offline content is vital for broadcasters to optimize services and monetize their consumers,” the vendor declares. “For some operators, offline viewing is a paid, value-added service, and as such has real financial value attached to it.”
Offline Viewing Analytics tracks viewing events that have been stored locally while the subscriber is viewing offline. Operators can then track multiple downloads and viewing sessions at the same time, and distinguish between the two. It means, for example, that when a subscriber is downloading five different files and streaming a sixth, operators can understand the difference between these types of consumption.
According to Genius Digital: “It is straightforward for operators to understand how many assets are downloaded via their content delivery network (CDN) logs, but this data typically does not show what content was viewed, and does not show whether the subscriber has even watched the content or not after it has been downloaded. Though server-side solutions such as Google Analytics can provide a picture of what people are viewing, it does not distinguish between streams and downloads. Offline Viewing Analytics bridges this gap, and brings these two different types of analytics capabilities together.”