Akamai Technologies has announced the availability of Akamai Media Acceleration, which is designed to improve viewing experiences for OTT video consumers and accelerate video game and other software downloads. Media Acceleration marks a significant milestone in the evolution of Akamai’s content delivery capabilities in moving to a consumer-centric approach to online video and software distribution, the company says. Technology is integrated directly into consumer applications to optimize the experience for each individual end user.
“OTT operators can take advantage of more efficient communication between consumer devices and the Akamai network to deliver video that is ideally suited for the device capabilities, network type and conditions of specific end users,” the CDN and streaming services company explains. “By overcoming many of the fundamental challenges of online video delivery, Media Acceleration can help OTT operators provide a consistently high and predictable quality of experience to which consumers are accustomed with traditional broadcast.”
Vimeo, the online video-sharing platform and entertainment destination, realized immediate improvements in its viewer experiences after implementing Akamai Media Acceleration. Naren Venkataraman, Vice President, Engineering at the company says: “Shortly after shifting traffic to Media Acceleration, we observed higher quality video experiences for our viewers; most notably a marked increase in playbacks at HD quality.”
As a part of its UDP-based delivery optimizations, Akamai is leveraging emerging standards including Quick UDP Internet Connections (QUIC) to help drive customer adoption of Media Acceleration. The capabilities can improve the speed, quality and consistency of video on the open Internet while mitigating the degradation that often occurs in the last mile and last few feet of a network – including inside the home.