Broadcasters can expect that the value of advertisement placements in their live online television will equal or exceed the value of the ads in their original broadcasts, when combining Dynamic Ad Insertion from Yospace and the advanced ad-decisioning capability of the programmatic platform from SpotX. That is what the two companies are claiming ahead of NAB, where they will be demonstrating programmatically-sold DAI for live online TV.
Yospace can make a good claim to be the global leader in server-side DAI technology for live streaming, with DIRECTV, Sky, ITV and Channel 4 among its customers. SpotX is a video inventory management platform with ad serving and programmatic enablement technology plus other monetisation tools.
“Combining the benefits of programmatic with Dynamic Ad Insertion brings increased value to brands and broadcasters, while offering a top notch user experience for viewers,” says Allen Klosowski, VP, Mobile and Connected TV, at SpotX. Tim Sewell, CEO of Yospace adds: “Server-side DAI, particularly for live simulcast, sits at the forefront of broadcaster thinking now. Our relationship with SpotX promises one-to-one user engagement with a robustness at scale to suit major online television audiences.”
SpotX is just one of numerous partners that Yospace will be collaborating with at NAB. ITOCHU Cable Systems Corporation (ICS), the leading provider of OTT streaming services in Japan, will be on the Yospace booth to demonstrate DAI for live online channels and discuss the long-term impact of DAI on digital revenues.