Broadcasters felt threatened by the growth of SVOD, as live television appeared to be at risk. Today the picture is different as live TV makes the successful transition to online, where audiences are ready and waiting. Dynamic Ad Insertion has provided broadcasters with the tools to monetise streamed channels in a way that maintains the exceptional user experience of high-end television. Live online sports, especially, is at the heart of the broadcaster fightback.
- Cross-device marketing impact and machine learning are on the agenda at the Connected Consumer ConferenceMay 25, 2017
- Viacom will prioritize distribution platforms that do not decouple its content from its brandsMay 25, 2017
- Paywizard integrates with Cisco’s Infinite Video Platform; will help track and improve Pay TV customer journeyMay 11, 2017
- NAGRA and IBCAP extend agreement to tackle piracy of international content in the U.S.May 11, 2017
- Verimatrix packages multi-DRM security and video analytics and offers them on subscription basisMay 11, 2017
- Cross-device marketing impact and machine learning are on the agenda at the Connected Consumer Conference