Broadcasters felt threatened by the growth of SVOD, as live television appeared to be at risk. Today the picture is different as live TV makes the successful transition to online, where audiences are ready and waiting. Dynamic Ad Insertion has provided broadcasters with the tools to monetise streamed channels in a way that maintains the exceptional user experience of high-end television. Live online sports, especially, is at the heart of the broadcaster fightback.
- New Videonet report: Next-generation multiscreen operations – how big is the fork in the road?June 27, 2017
- Verimatrix acquires device-level data collection capabilities from Genius Digital to strengthen its Verspective offerJune 23, 2017
- Dinamedia and Magine partner to create FlixOlé, a new SVOD service for Spanish moviesJune 22, 2017
- Samba TV and SpotX partnership provides targetable connected TV and cross-screen audiences for direct and programmatic buysJune 22, 2017
- Tata Communications delivers cloud-based broadcast platform that boosts collaboration between VICE Media locationsJune 22, 2017
- New Videonet report: Next-generation multiscreen operations – how big is the fork in the road?