Sync-and-retarget capabilities mean you know what someone is watching on television and, in real-time, you can show ads to them on digital channels via demand side platforms. This is incredibly useful for advertisers, whether for branding or to drive more efficient direct response. Here are eight questions you should ask of technology and service partners before deciding who can help you with this concept.
- Cross-device marketing impact and machine learning are on the agenda at the Connected Consumer ConferenceMay 25, 2017
- Viacom will prioritize distribution platforms that do not decouple its content from its brandsMay 25, 2017
- Paywizard integrates with Cisco’s Infinite Video Platform; will help track and improve Pay TV customer journeyMay 11, 2017
- NAGRA and IBCAP extend agreement to tackle piracy of international content in the U.S.May 11, 2017
- Verimatrix packages multi-DRM security and video analytics and offers them on subscription basisMay 11, 2017
- Cross-device marketing impact and machine learning are on the agenda at the Connected Consumer Conference