Sync-and-retarget capabilities mean you know what someone is watching on television and, in real-time, you can show ads to them on digital channels via demand side platforms. This is incredibly useful for advertisers, whether for branding or to drive more efficient direct response. Here are eight questions you should ask of technology and service partners before deciding who can help you with this concept.
- Huawei releases a cloud-based unified CDN solutionApril 12, 2017
- Stofa secures its forthcoming Android set-top box with Irdeto Cloaked CAApril 12, 2017
- Sky introduces HEVC encoding and decoding for its football and F1 contribution, boosting efficiency when compared to H.264April 12, 2017
- Pirelli World Challenge will show how perfect synchronization of live OTT across screens could revolutionize sports coverageApril 12, 2017
- A one hour show can be captioned in two hours using Ericsson’s fastest-ever offline captioning serviceApril 12, 2017
- Huawei releases a cloud-based unified CDN solution