Mediatel’s Connected Screens tracker looks beyond marketing spend, sales or social media buzz and focuses on what people actually have in the home and are using at the moment. Looking across recent waves of UK data, it is tempting to conclude that after a decade of rapid change, the revolution may be coming to an end. If the media industry is in the back of the car, excitedly asking ‘are we there yet?’, the answer may well be ‘yes’.
- Cross-device marketing impact and machine learning are on the agenda at the Connected Consumer ConferenceMay 25, 2017
- Viacom will prioritize distribution platforms that do not decouple its content from its brandsMay 25, 2017
- Paywizard integrates with Cisco’s Infinite Video Platform; will help track and improve Pay TV customer journeyMay 11, 2017
- NAGRA and IBCAP extend agreement to tackle piracy of international content in the U.S.May 11, 2017
- Verimatrix packages multi-DRM security and video analytics and offers them on subscription basisMay 11, 2017
- Cross-device marketing impact and machine learning are on the agenda at the Connected Consumer Conference