Pay TV providers are making even more use of OTT video, whether integrating SVOD services like Netflix into their STB offer, offering 4K VOD, streaming entire satellite bouquets via the Internet into terrestrial homes using DTT/OTT set-top boxes, extending satellite services into telco broadband homes that cannot install dishes, or even providing redundancy for satellite rain-fade…
In this report we investigate the next steps in the hybridisation of television including the implementation and user experience challenges when you bring more OTT into a set-top box platform, and how far you can unify service delivery. The report includes insights about groundbreaking OTT services from Canal+ and Sky Italia and input from IHS Technology, MRG (SNL Kagan), STMicroelectronics, Broadcom and Wyplay.
