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The problem of piracy

Game of Thrones suffered 1.6m illegal downloads in four weeks leading to August. DRM is the answer but many  vendors use invasive digital rights protection techniques that assume the system is always under attack and which cause restrictions and performance degradation to honest users. Streaming is performance intensive so we need solutions that do not impact the user experience.

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Quantifying vSTB as a function of service velocity and subscriber reach

Sachin Sathaye at ActiveVideo challenges the argument that an STB has to disappear for something to be termed ‘virtual STB’. Whatever definition you prefer, he believes there is a mathematical formula that defines vSTB as a cost reduction strategy for Pay TV providers and as a function of service velocity and subscriber reach.

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HYPER! The New Approach To Personalisation

Imagine if you could offer content to a user that suits their needs at any given time – one app, one interface, a multitude of content types. Relevant content is surfaced based on time of day, device and what you have searched for, and content means not just video but a whole ecosystem of news, information and entertainment. The service provider becomes the facilitator and gets the brand reinforcement and recognition that Google and Apple enjoy.

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Tracking Eyeballs: Engagement Heuristics in Multiscreen Environments

‘Casting’ and the transition to HTTP IP video delivery across all devices, including the STB, will mean the ‘app’ controlling large screen broadcast and personalised device become the same thing. That means you can better track multi-tasking and coordinate interest-related advertising across all screens, like holiday ads to the main TV if you were booking holidays on the iPad. ‘Traditional’ Internet ad networks will use this real-time data to bid for inventory on the main screen.

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Accelerating TV Everywhere for Pay TV Operators

Pay TV operators need to prepare their infrastructure for live linear streaming without breaking the bank. Fixed-function hardware might offer good performance initially but cannot withstand accelerating innovation. With a software-defined architecture, operators can more confidently pursue live linear streaming offers and enhance them with catch-up TV and start-over TV and explore new delivery models such as HbbTV, all while lowering cost of entry into new projects, markets, and applications.

 

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Technology and Consumer Behaviour Trends Defining Next Generation TV User Experiences

An outline of how and why the Pay TV user experience is being redefined, covering the impact of detailed contextual metadata, cloud intelligence, open software like HTML5 and RDK, the influence of the Internet of Things (including auto discovery, location sensing, etc.) and control interfaces on connected devices and, later, wearables.

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Without High Dynamic Range, 4K success will be elusive

More pixels is not enough; for 4K success you need high frame rates but also High Dynamic Range, which gives brilliant bright and dark shades and so more vivid details, a technology that will fulfil its potential on ever-improving screen technologies like OLED. There is scientific evidence that 4K with HDR provides a quantum leap in perceived quality, regardless of viewing distance.

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The living room of the future – who will win the battle for control?

Service providers and device makers should ensure their remote controls are market compatible so they can become the one remote that consumers gravitate towards, helping to also provide brand equity as devices become hidden or disappear into the cloud. Meanwhile remotes will be complemented by, not replaced by, smartphones and they will play a role in the Smart Home.

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Dongles, 4K and virtualization come together to create Next Gen UI at IBC 2014

This year again, the various themes of IBC come loosely under a single heading, which is Next Generation TV Experience.

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The App Evolution: How to build new revenue streams and monetise OTT content

App usage and in-app purchases offer operators significant opportunities for revenue and loyalty but context is king if you want to create real audience engagement, so app content should be fully integrated with TV viewing. Meanwhile cloud-based TV app frameworks allow operators to deliver a full app service to any device that supports an Internet browser.

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Europe’s backhaul networks will strain under Netflix load

The arrival of Netflix in several more European markets including France and Germany could bring in its wake unwelcome American imports: Congestion in backhaul networks, interconnections and possibly the access infrastructure itself. There are fears it could lead to the sort of disputes with operators we have witnessed in the U.S.

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Ericsson Media Vision 2020 Game Changer Two: The IP Imperative

In the latest part of Ericsson’s Media Vision research, the company predicts that in 2020 on-demand consumption will be more personalized, OTT disruption will give way to collaboration and LTE networks will provide consistent experiences in the home as well as outside it. Consumers will embrace mobile streaming.

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Data - powering the World Cup all the way to the final

Metadata may not be the first thing you think of in the run up to a World Cup final but the descriptive entertainment programming information has played an important role in helping consumers find and enjoy the Brazil finals.

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Every game, every goal: beating piracy during a multiscreen World Cup

With the 2014 World Cup drawing to a close, how can operators ensure that they are ready to provide for their customers around future sporting events, and ‘compete with easy’ – preventing them from turning to piracy?

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For the most powerful video campaigns; point, then shoot

Why savvy marketers recognise online video as a valuable and highly versatile medium that is easily shared (by viewers) and proven to drive engagement. Online video is becoming a more integral piece of the marketing puzzle, especially when multichannel experiences are a prerequisite for brands.

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Where the HbbTV are we today?

HbbTV is gaining international support but for tech providers the key to supporting the next generation of interactive TV is providing full support for the video workflow for HbbTV, making it easy for broadcasters to extend existing online video workflows to TVs and set-top boxes.

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Managing mobile video: Are network operators flying blind?

How real-time analytics can give operators real visibility of what happens on their networks and so help them manage the explosion of third-party mobile video traffic. You need to measure key performance indicators with the ability to respond immediately during a viewing session.

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4K TV – gimmick or lasting innovation?

Users appreciate 4K resolution mainly on 40+ inch televisions and from shorter distances but they appreciate higher frame rates on screens of any size and from any distance, which is why 60 fps should be the minimum rate for 4K televisions. Without this it is just ‘4K lite’ and if the market builds the 4K experience around this it will commit suicide.

 

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Virtual CPE: Bringing Pay-TV into the Internet Age

By extending Network Functions Virtualization (NFV) to the customer premise and virtualizing CPE functions into the cloud, service providers can deliver user experiences that can keep pace with silicon innovation, browser updates and changes in authoring environments at Web scale, without having to replace all their STBs.

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Ericsson Media Vision 2020 Game Changer One: The Forever Evolving Experience

The Media Vision for 2020 includes non-TV companies shaping the TV experience, the need to cater for individuals rather than households (both for viewing and advertising), less demand for the multi-hundred channel linear bouquet, socially driven live/linear recommendations, half of viewing as on-demand/time-shift and cloud approaches to delivering the UEX, among many other things.

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Why use cloud based solutions for live TV?

NORIGIN MEDIA argues that a cloud-based, hosted live signal capture and transcoding headend service is the way to meet the challenge of producing and delivering live TV for multiscreen devices, enabling picture perfect delivery while also improving ROI when compared to a multiscreen platform that is developed in-house.

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What does manifest manipulation have to do with cloud-based ad insertion?

Advertising remains the primary revenue source for TV yet in many places the ecosystem for local ad insertion is almost non-existent, as broadcasters wait for an ad splicing ecosystem to form before creating cues for ad avails and the splicing ecosystem awaits the cues. Nevertheless, cloud-based ad insertion and manifest manipulation are making it easier to exploit advertising opportunities.

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Smart home set for lift off after Apple’s entry

Following Google’s entry into the smart home market through its acquisition of Nest, Apple is offering a software platform that will turn the iPhone into a remote control for digital home applications, and the smart home tops the agenda at its Developer Conference this week. This shows the smart home market is ready for lift off - and the time for prevarication is over for broadband operators, who need a fast response.

 

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Buzzwords in Cologne: Expect one new: dongle, and one reborn: IoT

Still looking for something to get excited about in 2014 other than dongles, and dismissing social TV apps as a failure and recommendation as over-hyped, Ben Schwarz argues that Internet of Things could be the real deal, valuable to consumers and also bringing the promise of making products smart and trackable, achieving what social TV apps could not.

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