Welcome 

Opinions

The State of HDR in Broadcast and OTT

By Yoeri Geutskens

A lot has been written about HDR video lately, and from all of this perhaps only one thing becomes clear – that there appear to be various standards to choose from/ What’s going on in this area in terms of technologies and standards?

Read More

The advertising developments, 2015-16, you need to know about

What mattered in 2015 and what to expect in 2016 in video advertising, including a major push to solve digital ad fraud, consolidated ‘mar-tech’ stacks, programmatic in linear TV, cracking the code for ROI measurement, social media video initiatives, viewability measurement as table-stakes, challengers to the BARB throne, the rise (and eventual fall?) of digital walled data gardens, more efforts to stitch together disparate platform data sets…

Read More

Looking Back at RDK in 2015: Driving Speed and Innovation

The RDK has resulted in tangible improvements in Pay TV service innovation, development-operations efficiency and customer satisfaction. STB designs are available days after taking a new chip from silicon vendors and devices are in customer homes within months. There are code releases every 2-4 weeks rather than months or years. App developers have working prototypes available at your first meeting. Now RDK is developing similar software commonality and standardisation across modems and routers with RDK-B (Broadband).

Read More

Video set to take over the world

We should expect some major innovations across the video industry during 2016 as OTT explodes and Pay TV providers are finally faced with a ‘change or die’ moment. The Internet is becoming video-centric and content must be geared for shorter attention spans. Increasing audience engagement with video within social media sites will drive change. Workarounds will emerge for ad-skipping.

Read More

TV Apps aren’t getting used

Research has found that 70% of consumers have not downloaded any network or cable channel apps. To ensure their apps get the attention they deserve, media companies need to offer video-centric experiences, provide the shortest path to great content and overcome the challenge of managing multiple apps across different viewing platforms, among other things.

Read More

The future of the set-top box

There are now a myriad of devices connected to the TV and by providing a universal remote control a brand can increase the chances that their remote is in our hands. The controller that is easiest to set-up and offers the most compatibility with other consumer devices is likely to be the customer favourite when it comes to accessing content found in different places.

Read More

Converting Rugby World Cup Views to Digital Revenues with Server-Side Ad Insertion

The recent Rugby World Cup demonstrated how to monetise live digital simulcasts with advertising. Every match was streamed by UK broadcasters using server-side ad replacement and ad view-through rates of up to 98.2% were achieved, explained by personally engaging ads and reliable frame-accurate insertion. There was zero ad-blocking. 

Read More

Moving the Ultra HD Industry Forward: A Tale of Two Consortia

The work of the UHD Alliance and the Ultra-HD Forum will establish the proper foundation to ensure the next-generation consumer entertainment experience will survive a mildly bumpy start and ultimately thrive. Both groups want to minimize fragmentation to deliver the immersive video and audio ‘wow’ factor that consumers will pay for.

Read More

Subscriber insights will help SVOD providers avoid Netflix’s “inability to collect” hiccup

A company not meeting its quarterly earnings expectations is not a major story. Yet, when the world’s largest SVOD provider missed its subscriber sign up numbers by 270,000 for the U.S., causing an 8% dip in share price, the reason behind it required closer inspection.

Read More

Programmatic Reserve: The change is coming

Programmatic Reserve gives publishers the opportunity to tap into programmatic budgets and discover new buyers, as well as massively increasing their sales efficiency, all under a reserved, controlled environment. Buyers in turn are able to purchase audience at scale from very premium environments. It should give premium publishers the confidence to jump in with both feet rather than just dipping their toes into the programmatic pool.

 

Read More

Local TV’s Last Hurrah

As surely as metro newspapers have consolidated, then vanished over the past decade, local TV stations will lose financial footing as OTT transforms video-content delivery. The success stories will emerge from stations that reframe value propositions to leverage digital media, crowd-sourced content and metadata to better serve local viewers and advertisers.

Read More

The evolution of the remote control

TV remote controls have been getting bigger and we have more of them to command a growing number of living room entertainment devices. To reduce complexity and improve the customer experience, new designs should enable you to control any device in the home, provide a UI that is optimized for individuals and include voice, motion and touch options. 

Read More

Fixing Wi-Fi, the new weak link in broadband

Home Wi-Fi is the new ‘last mile’, acting as a broadband bottleneck. Using mesh technology and Client Steering, which gives the home network control over which Wi-Fi path each client device uses,  operators can guarantee QoS and still give consumers the freedom to configure the network as they want, in a spirit of partnership.

Read More

Live and Catch-Up: The New Sweet Spot for Server-side Ad Stitching

Ad-blocking tools generally do not work effectively for video viewed via native iOS/Android applications or closed OTT streaming devices. And consistent video delivery is now possible despite device fragmentation. Client-side ad insertion can therefore do a great job for VOD advertising, where minor delays are acceptable, but they are not ready for primetime: live and catch-up TV. This is where server-side ad stitching is reinventing itself.

Read More

Big data can boost Wi-Fi experience in the home

Highlighting the role of the Wi-Fi access layer in Big Data analysis, which goes way beyond identifying QoE issues like signal black spots to identify media usage at an individual level, and not only by device but by location. Thus advertisers could serve breakfast cereal ads to people, but only when they are in the kitchen.

Read More

Software encoding is key to live Ultra HD success

Live ultra HD services are on the verge of commercial deployments after a series of trials and growing consensus over some of the most important extensions. One of the biggest challenges lies in live encoding and especially sports. This challenge is hard enough with basic Ultra HD but will get even worse when new and attractive schemes are added, such as higher display frame rates (HFR) and HDR.

Read More

Ad replacements provide big boost for broadcasters

The concept of linear TV will never go away. Live sports and news events will ensure its future, but it is going to look different as it moves online. The most forward-thinking broadcasters are deploying targeted ad replacement solutions. The money-generating possibilities of server-side ad replacement have increased dramatically in the last couple of years, partly thanks to a seamless viewer experience.

Read More

Home Wi-Fi performance on the radar at IBC 2015

30% of support calls to operators are Wi-Fi related, with the figure higher where broadband speeds are fastest. The Pay TV industry is waking up to the reality that Wi-Fi performance issues are perhaps the major impediment to customer satisfaction. Ahead of IBC, Wi-Fi performance at home has become a key strategic enabler for Pay TV business models.

Read More

Cashing in on Big Screen VOD with DAI

Time-shifting and binge-watching are causing economic havoc for broadcasters on the living room TV, with stale ads losing them money. But they need to embrace ‘Big-Screen VOD’ and monetize it. The solution, alongside effective on-demand audience measurement, is Dynamic Ad Insertion (DAI). DAI also means platforms get more content, leading to happier subscribers.

Read More

IoT comes of age through integration and local wireless connectivity

IoT will only start to have a major impact on consumers’ homes and lives when islands of IoT are integrated. This requires connectivity and over time just two wireless protocols will matter, closely coupled together: Bluetooth Low Energy for low power IoT devices like sensors and thermostats, and Wi-Fi for services such as IPTV and OTT video that require high network capacity.

Read More

The importance of simplifying Cloud DVR for the benefit of the service provider

With the pressing need to differentiate their offerings, service providers are turning to the cloud to improve the video delivery experience. Cloud DVR enables them to provide all content anywhere, anytime, on any device. While the flexibility of cDVR is compelling, jumping to the cloud is not easy. The right infrastructure however, can make it simpler.

Read More

Client steering combines with Mesh to guarantee Wi-Fi delivery throughout the home

‘Sticky clients’ is a troublesome Wi-Fi phenomenon where a mobile device remains tied to the first network, frequency band and access point it joins, even as it moves around the house and network conditions change. A device that moves to the other end of the building can then hog airtime capacity at the expense of all other receive devices. With Client Steering technology the network chooses the best path for a device and updates the choice every two seconds.

Read More

The future of the TV UX is not more pixels

The TV User Experience (UX) is always the subject of discussions in the industry. Is it dead? Will it change? Are consumers addicted to the simplicity of the past? TV manufacturers have over the past 15 years pushed ever larger, higher resolution screens to consumers. Surely, brilliant new screens will allow for a fantastic user experience and will drive more interactive consumers? Michael Lantz, CEO of the video application provider Accedo argues that future development will go somewhere else.

Read More

Systematic improvements to reach the right video QoE

Many video operators spend a lot of time, effort and resources on detecting, pinpointing and restoring event oriented problems, such as broken equipment or faulty cables. These processes focus on detecting incidents and then bringing the system back to its normal state of operation. What is sometimes overlooked, or at least handled with lower priority, is if the normal state is what it should be.

Read More